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IOU reinvents existing loyalty systems in order to provide more flexibility, control, and many more benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures.

IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their purchased IOUs with other consumers for other IOUs which are needed more for those trading parties.

Each Consumer truly would become the “agent” targeting other Consumers on P2P exchange seeking to trade their acquired IOUs with other Consumers based on the need and value at the time of the transaction. Such approach allows merchants to obtain a stable influx of new customers and truly loyal customers.
United Kingdom
Token info
Available for sale
460000000 IOUX
ICO price
1 IOUX = 0.00125 ETH
575 %
The global eCommerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This astonishing growth is primarily being driven by consumers using their mobile devices to acquire goods and services.
In this ultra-competitive environment, finding and acquiring new customers can be a huge challenge for merchants. In addition, 53% of adults living in high-income households claim to be willing to switch brands for the sake of using a coupon.
The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others.
At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.
Now, imagine the explosive combination of e-commerce, blockchain technology, and cryptocurrencies: the IOU Platform, a true P2P e-commerce loyalty platform on the blockchain.
It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs. IOU Platform can successfully address many of the challenges of the e-commerce segment.
IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. Below you will find all the relative information on IOU together with the specifics of the ICO campaign. Be part of the blockchain revolution in e-commerce!
Thang Bui
Strategic Advisor — Blockchain Developer, South Asia
Chi Le
Strategic Advisor – PR and Marketing, Southeast Asia
Michael Ma
Strategic Advisor – Corporate Sales APAC
Karen Hu
Strategic Advisor – Partnerships APAC
Bel R. Li
Strategic Advisor – PR APAC
Tim Chen
Strategic Advisor – Marketing APAC
Kirill Ovs
Strategic Advisor – Business Development
Arturas Svirskis
Strategic Advisor – Marketing
Konstantinos Kastana
Strategic Advisor – Marketing EMEA
Michelle L. Steingard
Strategic Advisor – Affiliate Marketing
John Zanotti
Strategic Advisor – Business Development
Marlow Rosado
Strategic Advisor – Music and Entertainment Partnerships
Liudmila Erukhova
Strategic Advisor – Fintech Analyst
Pavel Bondarev
Strategic Advisor – AI Development
Pui Chi Wong
Strategic Advisor – Investment Banking, APAC Business Development
Roman Miroshnichenko
Digital Marketing Strategist. Project Manager.
Bing Deng
Blockchain Strategist / Crypto Investor / APAC Marketing
Maxim Garbuzov
Community Manager. Social Media Marketer.
Nick Vero
Sales and Marketing Strategist
German Tanov
Marketing Strategist
Evan Berger
International Legal and Venture Finance Strategy
Vyacheslav Mirgorodsky
Full Stack Developer
Andrey Nechesov
Blockchain Developer, Scientist
Marios Charalambides
Corporate Structuring and Accounting
Andreas Ioannou
Legal and Compliance Executive
Victor Jacobs
Business Development Executive
Sol Alan Saad
Strategic Executive Advisor – International Investment Banking and Business Development
Edward W. Mandel
Business Development
Max Kostin
Chief Information Officer
Vladislav Frantz
Chief Technology Officer / Systems Architect
Vitaly Garshtya
Chief Visionary Officer
Vladimir Shevchenko
Chief Executive Officer
MAR 17
Market Research.
MAY 17
Feasibility Study.
JUN 17
Prototype Design.
JUL 17
Development Environment Setup; Start Implementing Existing Loyalty System Modules into Blockchain Environment.
AUG 17
Start P2P IOU Exchange; Development.
SEP 17
Phase I: Module Testing and Q/A.
OCT 17
Finish P2P IOU Exchange Development.
NOV 17
Start Mobile Application Development; Start Phase II: Loyalty Project Development.
AUG 18
Finish Phase II: Loyalty Project Development; Start Phase III: Loyalty Project Development; PRE-ICO / White-Listing.
SEP 18
Start ICO / White-Listing.
DEC 18
Finish ICO / White-Listing; Finish Phase III: Loyalty Project Development; Exchange Listing Initiative.
JAN 19
IOU Loyalty System Testing Q/A.
IOU Closed Beta Release.
APR 19
IOU Beta Release; Start EMEA Marketing Expansion Campagn.
JUN 19
End Beta — IOU v. 2.0 Release.
AUG 19
Finish EMEA Marketing Expansion Campagn.
APAC Marketing Expansion Campagn.
North America / Iberia / Latin America Marketing Expansion Campagn.
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