Food is an essential part of people’s lives, and as such is much more than just a means of survival. It is also the main factor in how we view ourselves and others. It plays a big role in all social and political issues, and is a bastion of popular media. Over the past few decades, we have witnessed a rise in food-focused media and culture. A food explosion surrounds us everywhere we look, from TV shows such as 24 Kitchen, Kitchen Confidential, Jamie Oliver to organic products, healthy diet magazines and food festivals. There is an increased awareness of food’s significance within contemporary society and culture hence we decided to choose food.
When it comes to purchasing food and beverages people are impulsive buyers and retail is still the king. In developed countries majority of the food products, beverages and snacks are sold to consumers directly through a network of retail stores owned by multinational corporations with deep pockets and the trend is catching on in other countries as well. The barrier for entry into the food business is still low yet small food companies are finding it harder than ever to enter big box retail stores because of their inability to scale, pay high retail shelf space prices and inability to raise capital for advertising and marketing.
This is where the FARM Token Foundation comes in. With the help of the FARM Token Community we would identify and partner with a few innovative food companies every year and provide them the needed resources to grow and expand into new markets. As our portfolio grows so will the blockchain movement, FARM ecosystem and the value of the token.
Food is vital to life. Food and food production is one of the largest industries in the world. It is also the most fragmented industry with production scattered all over the world. Today, consumers are driving a significant change towards a healthy lifestyle for themselves, their families, their pets and their communities. For consumers, a product’s worth is no longer simply measured by how well it performs. Today’s increasingly informed and engaged consumers are looking for something more from their products and the companies that provide them — authenticity, purity, innovation, value, and goodness. While existing IT-solutions have mitigated some of these challenges there is still a lot of uncertainty- like high integration costs, low transparency levels and large amount of undetected fraud making it hard to comply with the current and future demands of consumers and other stakeholders.
We at FARM Group believe that we have the solution. As part of the solution, every year, we seek to identify and partner with a few innovative food companies and help them grow to their full potential by unlocking new markets to reach a larger consumer audience. In return, they incorporate block chain into their system and bring about the much needed food supply chain transparency while providing consumers with products that support their healthy, active and sustainable lifestyle. Additionally, our partner companies would also provide value to token holders and support the block chain community by tokenizing their assets and opening more venues to liquidate the token. Bottomline is that we want to be the next Coca-Cola with blockchain enabled within our infrastructure.