Attrace Attrace

Banking Big Data Business services Communication Entertainment Infrastructure Internet Media Platform Retail Smart Contract Software
Attrace is the first fully decentralised affiliate marketing platform. The only in marketing with an entirely custom made blockchain build from scratch! And fully open network capable of registering and auditing any advertisement click on chain.

Affiliate marketing is payment based on sales achieved, a $13Billion market with large trust and tracking issues caused by middle man Affiliate Network.
Attrace solves all trust and tracking issues, reduces fees with ~95% and promises instant market share in 2018.
Details
General
Country
Netherlands
Website
Whitepaper
Token info
Token
ATTR
Available for sale
500000000 ATTR
Financial
ICO price
1 ATTR = 0.035 USD
Accepting
ETH
Softcap
2000000 USD
Hardcap
14698864 USD
Distributed
50 %
Minimum
10 USD
About
Why has Attrace developed own blockchain: - Costs: Existing networks will not allow the same functionality or the anticipated very high volumes of peak (data) transactions per second (500-6000 per sec initially) in a cost-efficient way.
- Customizability: Given the specific user cases of affiliate marketing and the required privacy settings of all parties interacting with the network, there is a need for blockchain functionalities which are not available on general and shared blockchain platforms.
- Operational risk: Attrace does not want to accept any third party operational risk, regardless of network size or proposition. It will therefore avoid any risk of network decisions (or events) that are against the interests of the Attrace users.
Team
Steven Deurloo
ICO Advisor/Strategic Advisor
Sam Garg
New Venture Governance Advisor
Ian Bednowitz
Advisor Merchant side and Advisor Emerging Markets
Dick Snel
Security Advisor
Wouter Sleijffers
Advisor Merchant and Publisher side
Loes Mensink
Legal Advisor
Philip Langguth
Advisor Merchant side
Roel Berger
Blockchain network Advisor
Artem Vysotsky
IT & AI Advisor
Rico Engelbarts
Community Outreach
John Jansen
Co-Founder
Roeland Werring
Tech Advisor
Remko Allertz
CMO
Marius Jansen
Co-Founder
Lennard Zwart
COO
Erwin Werring
CEO
Milestones
12th of July
ICO (ending 8 weeks later).
14th of October
First release Merchant and Publisher Dashboard (SSP/DSP).
15th of July
Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).
15th of November
ATTR tokens import testing + webpages.
1st of December
Main net online (operational Attrace network).
1st of November
Basic developer documentation client API's and commandline tools.
1st of October
Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.
21st of June
Pre-ICO (ending 2 weeks later).
21st of May
Publisher UI demo.
27th of May
Merchant UI demo.
29th of May
Ingest real clicks and expose statistics through Publisher network.
29th of May
Network explorer UI demo (blocks, accounts,clicks/referrals/sales).
30th of May
Protocal validation (functionality) with selected Pubiishers and Merchants.
30th of May
Protocal validation (functionality) with selected Pubiishers and Merchants.
7th of December
Set up-sales and account management team in NL to accelerate growth.
February 2019
Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.
February 2021
Further geographical expansion to Emerging Markets.
February 2022
Implementation Machine learning/AI to further counter click fraud.
January 2019
Start influencer marketing.
January 2021
Growing ecosystem by focusing on Long Tail.
June 2019
Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).
March 2019
Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).
October 2019
Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.
October 2020
Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.
September 2019
Reach critical traffic volume to apply first machine learning for profiling.
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